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Ideas & Insights

Practical advice for businesses that want a better website.

No fluff, no jargon. Just what we've learned building sites for small businesses — and what you can use right now.

Illustration of a small $29 price tag beside a website screen, with a massive hidden iceberg of extra costs below the surface, showing the true cost of a DIY small business website.Featured
DIY vs. Done6 min read

The True Cost of Your DIY Website (It's Not $29/Month)

You think your Squarespace site is cheap. We did the actual math — time, plugins, missed SEO, clients who quietly left. Your 'free' site might be the most expensive thing in your business.

Read article →Includes calculator
Illustration of a dejected small business owner watching from a dim storefront as a former client walks away toward a competitor's brighter, more professional website, showing a client lost to a better website.
Real Talk4 min

I Just Lost a Client to Someone With a Better Website

You're better at what you do. More experience. Better results. But they got the client — because their site looked like they had it together and yours didn't.

Mar 2026Read →
Illustration of a small business homepage answering three key visitor questions within ten seconds, three question marks turning into clear stacked message blocks.
Website Strategy5 min

What Your Homepage Should Actually Say (a Framework for Small Businesses)

Your homepage has 10 seconds to answer three questions. Most small business sites answer zero of them. Here's the framework we use for every client.

Feb 2026Read →
Illustration of a magnifying glass searching website listings and lifting one site to the top of Google search rankings, representing local SEO for a Squarespace website.
SEO6 min

Why Your Squarespace Site Is Invisible on Google (and 5 Things That Fix It)

You filled out the SEO tab. You wrote a meta description. You're still on page 4. Here's what's actually happening — and what to do without becoming an SEO expert.

Feb 2026Read →
Illustration of a business owner holding a shiny new logo and paint bucket while a robot points past it to the crumbling foundation of the actual website, showing a better website matters more than an expensive rebrand.
Real Talk4 min

You Don't Need a Rebrand. You Need a Better Website.

Before you spend $15,000 on a new logo and brand guidelines — consider that your actual problem might be a 30-day, $7,500 fix.

Jan 2026Read →
Illustration of the perception gap between what a business owner sees on their website and what a client actually sees, one side confident with a checkmark and one side full of question marks.
Website Strategy5 min

What Your Clients Actually See When They Visit Your Website

You see a site that 'works fine.' They see a business they're not sure they can trust. The perception gap is the most expensive problem you're not measuring.

Jan 2026Read →
Illustration of a ten point small business website checklist on a clipboard beside a ten minute stopwatch, a robot checking off items to quickly grade a website.
Website Strategy4 min

The 10-Minute Website Checklist Every Small Business Owner Should Run

Before you spend another dollar on marketing, run your site through this checklist. Most small businesses fail 6 out of 10. How do you score?

Dec 2025Read →

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