FREE · 30 SECONDS · NO ACCOUNT REQUIRED

Your next client is going to Google you first.What they find decides whether they call.

Name: TheGoodSite.co
Price range: $$

We built a free tool that shows you exactly what your next patient, client, or wellness seeker sees, scored against the same signals Google and ChatGPT use to decide who to recommend. Paste your URL. See your score in 30 seconds.

Free, forever. No account required. Results in about 30 seconds.

We take 10 builds a month. The audit puts you in the queue.
Free because four out of five owners who run it become clients. We would rather earn that conversation than buy it.

“Within a week of the new site going live, three patients mentioned it when they called to book.”

Dr. Steven McConnell, Marin Modern Dentistry

Rather talk first? Book a 15-min call

You own everything
Code, domain, content. No lock-in, ever.
We write every word
In your voice. You approve it.
Flat rate. Thirty days.
No scope creep. You see it before it goes live.
Brant + Michael, every project
Two founders. No account managers.

You've built something real.Your site doesn't show it yet.

You win clients face to face. Your referral network is strong. You know your industry better than almost anyone.

But every prospect who doesn't already know you goes to Google first.

What they find, whether you're a dentist in Marin or an Executive Coach in Austin, doesn't match the business you've actually built. They don't email to ask questions. They don't call. They move on.

You never hear from them. You never know they looked.

Every month without a site that works, somewhere between 3 and 10 prospects find you, don't feel the confidence your work has earned, and book with whoever looks more credible.

Client result

See what we built for Improv Playground

15,000+ lives changed and Fortune 500 teams trained before the site existed. We gave Adam a platform that matches the reputation. 4.9 average rating. Every word written by us.

BeforeAfter

Drag the handle to reveal what changed

Old site: 3 Months, 3 Visitors

New Site: First 3 Days...

36 Participants Signed Up

Same Business. New Site.

“I have a website that actually represents what we've built.”
— Adam Rudder, Founder — Improv Playground

Read the story →See all work

We're not a website company. We're business owners who build websites.

Brant and Michael are both long-time business owners. We've been the client who lost a deal because the site didn't match the work. We know what makes a dental patient call instead of scroll past. What makes a law firm prospect trust before they book.

We design from the other side of the table.

See your site through your next client's eyes.

The people who already work with you know why you're different.

The people who haven't worked with you only have your website to go on.

The audit shows you the three signals that turn visitors into calls.

Performance

When your site loads slowly on a phone, the prospect who searched you at a stoplight is gone before the page renders. That’s the prospect you would have closed in person.

How you show up in search

Whether Google and AI assistants recommend you when someone in your market asks for a name. Three of the same gaps show up in almost every site we audit.

Credibility Signals

What your site communicates about your business in the first 5 seconds: trust markers, proof, and clarity of purpose.

Paste your URL. In about 30 seconds you'll see exactly where your site stands and which signals are costing you clients. Results on screen, no account required. Want us to turn that into a specific action plan? Drop your email and we'll write it and send it to you free.

HOW IT WORKS

Thirty days. Most of it is us.

One interview. Two reviews. That is your entire job.

Week 1

We do the research

We learn your business, your clients, and your market before we write a single word. We read your reviews. We audit your competitors. We interview you once.

Week 2

We build and write everything

Design, copy, SEO structure, Google Business Profile: all of it. You're not writing a word. You're running your business.

Week 3

You approve, we refine

You see it before anyone else does. Tell us what sounds right and what needs tuning. Two rounds. We adjust. We never ask you to write anything.

Week 4

Live, with your Command Center running

Your site goes live. Your Command Center starts watching. Your Monday briefings start arriving. That's it.

This is why we cap at five clients at a time — and why you talk directly to the two people doing the work, not an account manager who wasn't in the last meeting.

Brant & Michael

What your next website must do

Here's what's different this time.

Your site shows up where your next client is already looking.

We optimize for Google, Google Business Profile, and the AI search engines your clients are starting to use. ChatGPT, Perplexity, Gemini. When someone searches for what you do in your market, you’re the answer.

Technical SEO on every page, built in from day one, not added later
Google Business Profile set up and optimized. The most overlooked driver of local leads
AI search visibility. ChatGPT, Perplexity, and Gemini are how your next client will find you
Local and national strategy, depending on where your clients come from

From our clients

Real businesses. Real results.

5.0 across all projects

“I’ve been trying to express the essence of my business for years. They built a better website than I could have ever imagined. You have quite a gift for expressing the perfect words that resonate with my clients and hold the space of my business.”

Didn’t write a word. Didn’t touch the design. Just kept healing.

Katrinna Jasso

Hara Healing Arts

“For years, my website didn’t represent what we actually do. Within a week of the new site going live, three patients mentioned it when they called to book.”

Didn’t write a word. Didn’t touch the design. Just approved it.

Dr. Steven McConnell

Marin Modern Dentistry

Real businesses. Real results.

They didn’t write a word. Look what they got.

Wellness · 30 days

Hara Healing Arts

Katrinna Jasso

5.0 from 44+ reviews. Bookings flowing from the site within the first week.

The client didn’t write a single word of copy.

Education · 30 days

Improv Playground

Adam Rudder

15,000+ lives changed. Fortune 500 teams trained. 4.9 average rating.

We wrote the copy, built the site, and designed every interaction.

Education · 30 days

The Helix Adult Academy

Marjorie McMorris

Six program tracks launched. Registration pipeline built from scratch.

We wrote every word, built every page, and designed the full catalog system.

Every project: 30 days. Every word: written by us.

See all our work →

Your Command Center

Every Monday morning, you open one view.

How many people found you. What they searched for. Where your leads came from. The one thing worth doing about it. You didn't have to ask. You didn't have to hire someone to explain it. You read it in 30 seconds. We handle the rest. No competitor at this price point does this.

portal.thegoodsite.co

Command Center showing Monday morning briefing, 4 new leads, Google rating, pipeline value, and competitor intelligence

It watches

Knows your market better than you expect

Tracks who’s visiting, which pages convert, where leads come from, and what competitors are doing. Surfaces what matters, not charts.

It recommends

Plain-English briefings your team can act on

Every Monday morning. Your office manager can hand it to the boss and say “here’s where we stand.”

It evolves

Stays current so you never fall behind again

Drafts content in your voice. Flags underperforming pages. We make adjustments before you have to ask.

It protects

Your site doesn’t become a problem you deal with

If something breaks at 2am, we fix it before your first call of the morning.

Included with every Full Site. Not an add-on. Not a subscription. Your team, built in.

“Couldn't my nephew just do this?”

Maybe. Most of our clients tried that first. Here's what they found, with the math.

Time cost

8 to 20 hours a month, every month, for the next 6 months.

That's their billable rate or yours. At your hourly value, the math gets uncomfortable fast. They were never trained to build sites that convert — they're learning while you're paying.

Delay cost

Every month the site is unfinished is a month of lost revenue.

Industry data puts that gap somewhere between $3,000 and $4,500 monthly for established service businesses. A 6-month internal build versus our 30 days isn't a savings. It's a 5-month leak.

Quality gap

There's what they can do, and what they're trained to do at scale.

Sites that convert require copy strategy, conversion patterns, technical SEO, performance optimization, and design systems that hold up. A capable person without those reps will build something that looks finished and converts at half the rate.

Accountability gap

No deadline. No performance review. No escalation path.

When a project stalls inside your company, no one is on the hook. It just becomes part of the to-do list. We sign a 30-day calendar. If we miss it, your final payment doesn't move.

We're not saying don't do it yourself. We're saying the cost almost never shows up as a number on a budget — it shows up as a site that took twice as long and converts half as well as it should.

TWO PEOPLE. EVERY PIXEL. EVERY WORD.

Two people. Same two people. Every call, every project.

We're not a studio with a sales team, a project manager, and a junior designer who gets handed the work.

Every word of copy on your site: Michael writes it.
Every line of code, every design decision: Brant builds it.
Every call you have about your project: it's one of us.

That's not how most agencies work. It's why we limit how many projects we take each quarter. We can't do this for 50 clients at once. So we don't.

Michael Hunter

Operations & Client Experience

He spent years staring at a website that didn't represent the companies he built. Fifteen years building businesses. Real plans, real markets, real gaps between what they did and what the site showed.

He knows what it feels like to win a client in person and lose the next one because they checked the site first. He knows what that costs.

He runs strategy and the client relationship. He's still your project guide, making sure everything flows. He's still your contact after the site goes live.

Works so his dog can live his best life.

themichaelhunter.com

Brant Hindman

Engineering & Design

Most engineers hand off design. Most designers can't touch the code. Brant does both.

He writes every line and designs every pixel.

He's spent more time building intelligent web systems than almost anyone outside a research lab. After 21,800 hours of practice, he figured out how to put working agents inside websites. Not chatbots, not autoresponders. Agents that learn your business and act on its behalf. That's why a GoodSite build looks like it cost five times what it did. And behaves like it. It's actually alive.

Works so his cat can live his best life.

branthindman.com

“We design from the other side of the table. Most web people are designers or developers. We're founders. We've built businesses, run payroll, won clients in person and lost the next ones to a site that didn't hold up. That's not theory for us. That's Tuesday.”
Brant + Michael, The Good Site Co

Pricing

Transparent pricing. No surprises.

Every plan includes ownership of your code, domain, and content. No lock-in, ever.

The business is real. The site should say so.

How we protect your business

30 days, locked.

We commit to a calendar date. You see weekly progress. If we miss it, your final payment doesn't move.

Your site stays yours.

Code, domain, content, accounts. Transferred to you on day one. No hostage situations, ever.

100% recourse.

Not satisfied within 7 days of launch? We keep working until you are. No argument, no charge.

For context — what other agencies charge

Nimbletoad

$5,950 build + $2,200/mo retainer

≈ $43,000 over the first year

SmartSites

$2,275 – $2,925/mo

SEO retainer only, no new build

The Good Site Co

$7,500 flat. Then $250–$500/mo only if you want it.

You own it. Cancel anytime.

Your website

Growth

For established businesses

$7,500

Flat rate · 30-day delivery

For established businesses ready to stop losing clients to a site that doesn't match their reputation.

Command Center included

✓All copy written for your buyers, in your voice
✓Up to 12 custom pages
✓Two rounds of revisions
✓SEO built in from day one
✓Google Business Profile setup + optimization
✓Scout competitor intelligence
✓Monthly content drafted in your voice
✓Weekly Monday briefings
✓30 days of post-launch support included
✓Priority support, direct line to us
✓You own everything outright

Monthly strategy reviews

A 45-minute call with Brant & Michael every month — what's working, what's next, what we're building toward.

Run my free audit →

30 days. No pitch deck. No pressure.

We take on 10 builds per month. Run the audit now. It takes 30 seconds and it's the first step in the queue.

Not satisfied within 7 days of launch? We keep working until you are. No argument, no charge.

After launch

Premium Care

$500/mo

Monthly · Cancel anytime

Your intelligent website stays intelligent. Content keeps drafting, trends keep flowing, recommendations keep coming.

✓Everything in Basic Care
✓Market and competitor monitoring, proactive, not reactive
✓Monthly content drafted in your voice
✓Scout competitor intelligence reports
✓Proactive growth recommendations from your Monday briefing
✓Quarterly 45-minute strategy review call with founders
✓Priority support: 8-hour acknowledgment

Cancel anytime. Your site stays yours.

No contracts, no cancellation fees, no hostage situations. You're paying for the people, not the platform.

Not included: new page builds, major design overhauls, custom integrations. These are quoted separately and you'll always know the cost before we start.

Included after your first month free

Multi-location

Enterprise

Bigger builds, scoped to you

Run more than one location, or need something a single build can't cover? We scope it to exactly what you have and hand you one flat number before we start. Still the two of us on every project. Everything in Growth, plus:

✓Everything in Growth
✓A page for every location, written in your voice
✓Connections to the tools you already run (booking, scheduling, POS)
✓Monthly reviews with Brant and Michael, not an account manager
✓A yearly plan, built with the founders

Custom

One flat number.
Fixed before we start.

Book a call →

Let's scope it together

Every plan includes full ownership of your code, domain, and content. No lock-in. No monthly platform fee to keep your site running. It's yours.

Your next prospect is going to google you.

Paste your URL. You'll see your score in about 30 seconds, no account required. Drop your email after and we'll write you a specific plan for your site, free.

Not ready to run the audit? Tell us about your business directly. We'll review it and send a custom site plan within 48 hours. No call first.

Get my site plan →

P.S. Rather talk it through than paste a URL? Book a 15-minute call. No pitch deck, no pressure. We take 10 builds a month, so the sooner we talk, the sooner you're in the queue.

Book a 15-min call →