For gyms & fitness businesses
Your gym deserves a website that works as hard as you do.
81% of gym members research online before joining. Your website is your 24/7 salesperson — and right now, it might be sending prospects to the competition.
✓ We write all the copy · ✓ You own it completely · ✓ Starting at $3,500
One new member per week pays for this website. Most gyms see ROI within 60 days of launch.
Sound familiar?
Your gym is built different. Your website should prove it.
You're losing members to the gym down the street with the better website
No online class booking — members have to call or just show up and hope
Your template site looks exactly like every other gym in town
You're invisible in 'gym near me' and 'personal trainer [city]' searches
You can't showcase client transformations or results in a way that converts
Your website doesn't match the energy and experience of your actual space
Why not Squarespace?
What a fitness website actually needs to convert.
Wix / Squarespace
- ✗ You write all the copy yourself
- ✗ Template shared with hundreds of other gyms
- ✗ No strategy behind the page structure
- ✗ You figure out SEO yourself
- ✗ $17–$35/month forever
- ✗ Locked to their platform
The Good Site Co
- ✓ We write every word for you
- ✓ Custom design built around your gym's identity
- ✓ Conversion-focused page architecture
- ✓ Full SEO setup on day one
- ✓ $3,500 once — you own it
- ✓ Your code, your domain, no lock-in
Iron & Oak Fitness
A boutique gym with an incredible community and loyal members — but a Wix site that looked like a generic template. We built a site that captures the energy of the space, showcases member transformations, and integrates class booking directly.
“New members now tell us the website is what made them walk through the door. It finally looks like who we actually are.”
— Coach Ryan Torres, Iron & Oak Fitness
Your 3 weeks
From strategy call to live site in 21 days.
Strategy & Discovery
One focused call. You tell us about your gym, your members, your programs. We take notes. You don't prepare anything — just tell us what makes your space different.
Copy, Design & Build
We write the copy, build the design, and structure your site around the member journey. You see real pages — not wireframes — and tell us what to change.
Launch
QA, final review, live deployment. Class booking connected, analytics set up. We walk you through everything in a recorded handoff video.
Total time required from you: about 2 hours. One call + one review round. We handle everything else.
What's in a fitness website
Conversion-focused homepage that speaks to your ideal member
Class schedule and online booking integration
Trainer and coach bio pages with credentials and specialties
Transformation gallery and client results showcase
Membership pricing page with clear tier descriptions
Mobile-optimized — most gym searches happen on phones
Local SEO setup — sitemap, schema, geo-targeted meta tags
Google Business Profile optimization for local map pack
We write all the copy — you just talk to us
30-day post-launch support for any changes or tweaks
Ready to fill your gym with the right members?
Full fitness website. Flat rate, 3 weeks. You own it completely.
$3,500
One-time investment. No monthly fees. No lock-in.
Get my free site audit →After launch
You own everything
Code, domain, content — it's all yours. GitHub repo handoff included.
30-day support
Any tweaks, fixes, or “can we change this?” — covered for a full month after launch.
Monthly Care available
$250/month for ongoing updates, monitoring, and improvements. Optional, not required.